About Sarmad Saleem — Freelance Web Designer & SEO Expert
A digital professional from Peshawar, Pakistan — building websites, tools and organic growth systems since 2011.
I build digital work that actually serves the goal it was made for.
I started working online in 2011 — initially with social media marketing, then gradually expanding into web design, tool development, SEO and content automation. Over a decade later, that same principle still guides everything: clarity, speed and long-term value.
I work directly with clients — small businesses, startups, website owners, publishers and creators — mostly in the USA, UK, UAE and across the globe. No account managers, no handoffs. Just one person who knows the project end-to-end.
Over a decade
of continuous work.
Active in the digital space since 2011 — building across design, development, search and content.
The work has evolved with the web itself. From early social media campaigns to modern responsive design, custom browser tools and technical SEO — every discipline was learned hands-on, over years, in real projects.
Experience by Service
Design & Front End
Layout systems, responsive design, typography and interaction.
Tool Engineering
Browser-based utilities, logic handling and interface behaviour.
Technical SEO
Crawlability, architecture, on-page structure and internal linking.
Content Systems
Planning, production workflows and publishing consistency.
Analytics & Reporting
Measurement setup and honest interpretation of results.
Project Delivery
Scoping, milestones, review cycles and clean handover.
How I approach
every project.
Direct communication
You talk to the person doing the work — every decision runs through one person who knows the project end-to-end.
Clear scope, agreed upfront
Deliverables, boundaries, timeline and what's out of scope — all in writing before work begins.
Practical execution
Every design and development decision serves the actual goal — clarity, speed, conversion.
Honest reporting
SEO takes time. Some results depend on factors outside any single person's control. You'll hear that up front.
Remote-first, written-first
Clear written updates and scheduled calls that work across timezones.